About

About ATO Tuning

Unleash your Toyota’s potential

At ATO Tuning, we specialize in helping Toyota and Lexus owners get the most out of their vehicles. Using the Overland Tailor Tune (OTT), we deliver precise, tailored engine and transmission calibrations that enhance your driving experience. Whether it’s your daily commute, weekend adventure, or long-distance journey, we offer multiple tuning levels so you can choose the response that best fits your vehicle and setup. From smoother throttle response to optimized shift points, our tuning ensures your vehicle performs at its absolute best.

ATO Tuning

Meet Marty

Marty’s work in tuning stems from a lifelong passion for all things automotive. From watching PowerBlock as a kid to earning his factory Master Technician certification with 17 years of dealership experience, Marty has turned his passion into a craft.

For the past 5+ years, Marty has been tuning Toyotas, with four of those years dedicated to OTT. He drives a supercharged, long-travel 2020 Tacoma TRD Offroad that’s seen cross-country trips through 23+ states, and he daily drives a 2021 TRD Pro Tundra, showing he’s fully committed to the Toyota family! From tight East Coast trails to the wide-open deserts of Utah and Arizona. Marty’s hands-on experience both on and off the road ensures every tune is informed by real-world performance and adventure.

Now based in Holly Springs, NC, with his wife and daughter, Marty has become an integral part of the local off-road community. He regularly serves enthusiasts from Greensboro to the coast, including Raleigh, Sanford, Fayetteville, Wilmington, Newport, Carolina Beach, Rocky Mount, and Greenville.

Why Choose ATO Tuning

Choosing ATO Tuning means working with someone who understands your vehicle inside and out. Every OTT tune is custom-tailored for your specific Toyota or Lexus vehicle, improving:

  • Throttle response for smoother acceleration

  • Shift points for quicker, more precise gear changes

  • Horsepower & torque for more capable performance

  • Overall drivability so your vehicle feels more responsive and fun to drive

  • Throttle response for smoother acceleration

  • Shift points for quicker, more precise gear changes

  • Horsepower & torque for more capable performance

  • Overall drivability so your vehicle feels more responsive and fun to drive

We combine technical expertise with a true love for vehicles and adventure, ensuring every vehicle we touch performs at its peak while maintaining reliability for everyday driving and long journeys alike.

Customer reviews

At ATO Tuning, customer satisfaction speaks louder than anything else. With all 5-star reviews and 100% recommendations, Toyota and Lexus owners across North Carolina trust ATO Tuning to deliver reliable, results-driven tuning. Every tune is a reflection of our commitment to quality, performance, and care for your vehicle.

“Marty tuned my 2020 supercharged Tundra with the OTT tune and man what an incredible experience. I highly recommend working with Marty and if you’re debating on getting the tune, don’t! One of the best mods I’ve ever done. I went with the medium/spicy and what a difference it makes. Fast efficient and professional. What more can you ask for.”

“This was the best thing I have done for the performance of my Toyota Tacoma. The truck is more responsive and just runs better. I didn’t think that it was possible for it to run this great. The power seems limitless and that really makes it seem to just be smoother
Marty is A++ with his knowledge of Toyota vehicles. He was quick to get me scheduled and waiting on me when I got there once I got there the service was quick and didn’t waste my time nor his time.”

“Just trusted ATO Tuning with putting the Overland Tailor Tuning (OTT) tune on my 2024 Toyota Tacoma TRD Offroad and EXTREMELY HAPPY with the results. Everything went as described and didn’t take long, I’m driving a new truck for sure. I would trust ATO Tuning for all you vehicle tuning needs!! Highly Recommend!!”

“I couldn’t be happier with my OTT tune Marty put on my 2017 Tacoma. With the 5.29 gears paired with the gear specific tune and light throttle option, it’s a night and day difference from stock! No more gear hunting, cruise control works great now, and it’s much more responsive! Definitely recommend ATO tuning for your Toyota tuning needs”

Get in Touch with ATO Tuning

Unlock your Toyota’s full potential with ATO Tuning. Contact us today to explore our custom tuning options or book your appointment. Whether you’re looking for more power, smoother drivability, or a tune tailored to your needs, we’ll help you get the absolute best out of your ride. Book your appointment today and let’s fine-tune your vehicle to perfection. Please note: all factory emissions components and ignition coils must be in place for calibration to be applied.